During the 1960s and 1970s, the Mopar crowd was inundated with fast, furious cars painted in obscenely bright and raucous colors that were impossible to ignore. Colors like Sublime Lime, Plum Crazy, Go-Mango, Moulin Rouge, and Panther Pink were but a few of the awesome color options Chrysler products were known for. Then for a few decades these awesome colors dropped from the order sheet, but the SRT sub-brand brought those wild colors back.

But how do they decide what colors make the cut, and which ones don’t? That’s the story behind this next video, which takes us inside SRT’s “Color Kitchen” where these tasty hues are concocted.

SRT color master Jim Parker explains the thought process behind these colors, and why they are named the way they are. According to Parker, the Color Kitchen chefs look at a wide variety of consumer products, and then they explain to a color supplier what look they are going for. The supplier will then send a small sample to the Kitchen, and if the hue is acceptable, eventually a whole car may be sprayed with this new color.

For example, the Stryker Red color shown on the debut SRT Viper was a concept color that made it to reality, though not every hue works for every car. That is why each car gets its own version of each color, and even though two black hues might look the same, there are subtle differences that set them apart. It is a very cool look into how SRT comes up with some of the most eye-grabbing car colors on the planet. What’s your favorite Mopar color, and what car would you like to see it on?