Chrysler isn’t pulling any punches with this year’s SEMA show in Sin City. They are bringing a veritable fleet of highly customized (or should we say Moparized?) vehicles, including the all new Dodge Dart, a V10-powered Dodge Charger, and a Ram pickup for urban cowboys. And we’ve got the details on all of them. Are you ready? Get set…and…go!

Of all the Moparized concepts Chrysler is bringing to the SEMA show, the one that really grabbed our eyes from the get-go is the Charger. Naturally that’s because it is the most radical vehicle in Chrysler’s SEMA fleet, sporting the new Viper’s 8.4 liter V10 engine under the hood of the popular four-door muscle sedan.

Called “Juiced,” this V10 Charger is the star of the video above, sports 650 horsepower, and a mean-but-subtle look that doesn’t hint at the snake engine inside. The hood features a functional prototype hood scoop, as well as a chin spoiler and lightweight 20-inch wheels…all of which we hope will be available through Mopar. But does Chrysler have the cajones to build a Viper-powered Charger?

Moving on to something a lot more realistic, the Dodge Dart “Carbon Fire” (yes, fire) design study is centered around its carbon fiber hood, another Mopar part. No word on if the hood scoop is functional, but it does come with a three-piece rear deck lid spoiler, chin spoiler, and prototype 19-inch wheels.

None of these parts are available for purchase yet, but depending on the crowd reaction, that could change. We can’t help but be reminded of the Neon-based Dodge SRT-4 though when we look at this concept. Do you see it too? We think that was probably intentional, as all of these concepts seem a mix of looking forward while getting nostalgic for the past.

Does the Dart feel too economy for you? Well the Chrysler nameplate is ready to step up with the 300 “Luxury” concept. A unique paint job called “True Blue Pearl Coat” covers the outside, while 3:91 gears from Mopar and a better-handling suspension round out the performance upgrades.

Chrysler went to great pains to step up the interior of the 300 Luxury concept. Katzskin leather wraps the seats, shifter, and steering wheel, and the car includes new lighted pedals and door sills. This is one car that screams luxury, that’s for sure.

The new SRT Viper also got a Mopar makeover that includes a plethora of carbon fiber parts. Included is a carbon fiber X-brace with the new “Stryker” logo front and center. There’s a carbon fiber engine cover, an aero package, and even an aluminum oil cap.

This all makes for a cool and lighter car, but at an untold cost in parts. In this striking shade of yellow, there is no denying how incredible this new Chrysler supercar looks the part. Does this hint at a carbon fiber version of the Viper is in the works?

Next up is the Jeep Wrangler “Sand Trooper” which gets the 5.7 liter HEMI V8, an engine unavailable in the factory Wrangler. This lifted Wrangler sits on huge wheels and sports a strong winch, full-length underbody skid plate, a vented hood, and many other upgrades.

It is a beastly vehicle to be sure…at least from the outside. But the Sand Trooper sports a comfortable interior most off-roaders can only imagine. Once again Chrysler turned to Katzskin leather seats to add refinement in a brutish vehicle. They also added on a prototype CB radio and a rear-view camera to help with maneuvering the Sand Trooper. This could be Chrysler’s answer for the F-150 Raptor.

Finally we come to the Moparized Ram pickup known as the “Urban” concept. Yup, it’s got a HEMI, but it isn’t the 5.7 liter motor you were expecting. Rather it’s the 6.4 liter/392 cubic-inch HEMI V8 crate engine, making a stump-pulling 470 horsepower and 470 ft-lbs of torque. That’s a lot of oomph, even for a truck.

The “Modern Blue” paint job on the Urban concept helps highlight a series of performance-focused upgrades. A new suspension kit, 22-inch wheels, SRT brakes and calipers, headers, and a true dual exhaust all help the Ram Urban concept reignite our imaginations.

Remember when Chrysler unabashedly created the V10 Viper pickup? So do they, and we think the market has been lacking a wickedly fast performance truck, don’t you? In fact, any of these concepts would be welcome on a dealership showroom floor. This is the Mopar we used to know and love, and it looks like they’re making a big comeback for SEMA this year.